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What’s the Gift?

Happy Holidays!  This is the time of year when many of us enjoy the giving and receiving of gifts.  As an incentive to buy, some companies offer a “Gift with Purchase”.  This is a concept you can use in your project interviews.

In the interview preparation sessions I do with my clients, one of the first things we identify are “The Gifts.”  Your team must be able to clearly articulate you unique selling proposition or as I like to call it “The Gifts”.  What can your team uniquely offer the client as a result of your experience, your creative solutions, your people?  What is in it for them by hiring you?

“You do not merely want to be considered just the best of the best.  You want to be considered the only ones who do what you do.”
-Jerry Garcia, leader of the Grateful Dead

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